Advertising

In the area that my boutique will be located, newspaper advertising will be the top promotion tool to generate buzz about the shop. There is only one local newspaper to advertise in, the Carthage Courier, but I will also buy ads in the Tennessean and use social networking sites, like Facebook and Twitter to also promote. My target market will view one, if not all, of these publications, so they are the best methods of media to promote my business (and the cheapest!). The advertisements for Modish Boutique will include photos of the garments on body forms with full accessory presentations and will also include a short write up about our green efforts and the quality and care of the clothing. In order to continuously catch the eye of readers and keep up with seasonal trends, the ads will change month to month and promote our most popular and trendy items at that time. Some of the ads may also include photos of me and the employees, because a great way to promote products is to showcase the team and endorse the principles behind ones business.
The cost of advertising for the Tennessean is $335.