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Modish Boutique, the one and only, will be located on the square of Carthage, Tennessee, the heart of Smith County and my home town. This city is not known for much and is relatively small in size, so I feel the need to bring my unique and fashion savvy brand to the area. There are no malls, shopping centers, or really even clothing stores near the area, so the women and young ladies of this town deserve a new and interesting place to spend their dollars on quality and tasteful clothing. The shop will be located between the historic town hotel, Hotel Walton, and an antique shop and also be surrounded by several law offices and art shops. This location will be great for business due to the slow traffic passing by on the busy street and the usual passersby of the surrounding businesses. Across the street from my boutique is the beautiful and historic courthouse, which will also play a great role in generating business. I feel as though the location of my business is a perfect match with the style and ambiance of the inside of my shop because downtown Carthage is more upper to middle class and has a down-to-earth vibe.
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| Some of the colors and textures that can be found inside Modish Boutique |
I will create the unique atmosphere, the down-to-earth décor, and the fashionable displays conveyed throughout the small shop. Our décor will include antique pieces of furniture and distressed wooden racks and shelving. Our customers will also notice several plant and flower arrangements, which create an earthy, calm, and positive ambiance. We will also hang wall decorations, including eccentric paintings, interesting and fashionable photos, and creative wall hangings to make the shop feel cozy and welcoming. Our displays will be even more appealing to the fashionable eye than our décor. We will use fashion news from the media, such as television, runways, and particularly magazines to create outfits to advertise to the consumers. The displays will convey the Zeitgeist, and our body forms will change with the latest trends and styles of each season.
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