What is Modish?

Modish is the name of my eco friendly clothing and accessory brand. I selected this name because “modish”, or popular and fashionable, is the best adjective to describe the garments, identity, atmosphere, and other aspects of the brand. Not only will one immediately notice the chill and earthy feel of the brand, but all of the clothing sold is environmentally friendly as far as textiles, construction, and dying are concerned. Any woman who researches the brand will discover the trendy and environmentally aware shopper inside of themselves. The boutique in which the brand will be sold will be rather small but quaint, like several other boutiques found on the square of many urban areas and cities, and the atmosphere inside will be a one-of-a-kind experience for the customers.
 I searched for the domain "www.modishfashionboutique.com", and it was available for $9.99, thanks to the holiday sales! Renewal costs for the name include $7.49 per year. I also searched the U.S. Patent and Trademarks website and found that my brand name is available, and the initial cost just for an application for a trademark is $275.