Marketing ones brand according to demo- and psychographics is the best way to attract and draw in your target segment. The method that I would use to spread the word about Modish would be to hold an Open House a week after the grand opening. The tradition of Open Houses around Carthage is the most personal and fun way to welcome customers and offer them a great shopping experience from the get-go. At the front doors of the shop, which would be wide open all day for passersby to peek in, I would create a window display bound to catch the eye of every onlooker, full of seasonal colors, unique accessories, and earthy decor. As consumers enter the doors, I will have an employee passing out a coupon, which would discount ones entire purchase anywhere from ten to thirty percent. This card would also include a small message about how any purchase at Modish is a green and environmentally healthy purchase. Therefore, they browse the boutique, find something they must have, purchase it at a discount, and buzz begins to generate among friends, colleagues, etc., about the unique experience that is my brand!
No comments:
Post a Comment